I help SME’s to find the right tech solutions to improve their business.

From selecting the best tools to ensuring a smooth implementation, I’m here to guide you through every step of the process.

With a background in hands-on quality management and plant operations, I focus on IT solutions that improve the entire business. I work with your business leaders to identify challenges, select the right tech tools, and leverage data to drive operational improvements and growth.

My 4-Step Business Improvement Process

I help you find the best tech solutions to improve your business. From choosing the right tools to making sure everything runs smoothly, I’ll support you through the entire process.The result? Reduced costs, increased sales, and improved profitability.

With over 25 years of hands-on experience in business operations and IT, I understand the challenges you face. I bring the expertise needed to align technology with your business goals, driving your success and helping your business thrive.

What recent clients have said


Expert IT Advice Tailored for Your Business – No Tech Speak, Just Results

Recent Projects

Company & SectorDeliveredTestimonial Summary
WeatherMaster Kerry
Windows/Door Design & Installation
Developed new management processes and KPIs; delivered custom business software for CRM, quotes, orders, and installations. Drove significant improvement in oversight/control and efficiency of the business. "Working with Noel, ITdirector.ie, was a game-changer for our business. He expertly developed our business plan, management processes, and KPIs, and delivered a custom software solution that seamlessly integrates our CRM, quotes, orders, and installations. His approach has significantly streamlined our operations and enhanced our efficiency."
Cognate Health Ltd
Occupational Health
Led digital transformation, managed Occupational Health Software (Meddbase) rollout and significantly improved management and business processes. "Noel managed the whole process seamlessly and excelled at communication and project management to a diverse audience throughout. I would highly recommend Noel for any implementation project and review of digital needs in an SME environment."
Community Therapy Ireland
Not for Profit
Advised on IT system improvements with third-party vendors; developed a new MIS strategy. "He was always accessible, well-informed, and responsive to any queries that we had. We feel we got excellent value from working with Noel and would recommend him to any company."
Company & SectorDeliveredTestimonial Summary
Cultivating Leadership
Leadership Development Consulting/Training
Business process improvement, NOCODE platform selection and deployment. "Noel took the time to understand our culture, our clients and the ways that we did things. He worked directly with our support team to create requirements and rapidly moved into delivery. At every stage along the way has been conscious to transfer capability and knowledge while also innovating to meet our sometimes quirky requests."
Bord Iascaigh Mhara
Semi-state
Field research and report on Fishing nets/ Circular Economy. "Noel's piece of work was completed as part of a multi-interdisciplinary team with BIM staff, industry practitioners, and other consultants. Noel was extremely generous with his time, professional knowledge from other sectors, and practical application which benefited the other related phases of research and studies."
Top Industrial Ltd
B2B/Retail
IT strategy/deployment, business process improvement supporting ISO9001 QMS. "Noel took a very practical, hands-on and objective approach to helping TPI map a way forward for the business. His broad business experience and innovative methodology ensured we got to the optimal solution quickly and cost-effectively."

Explore how I can help you through my various service offerings:

Project Management


Problem: Managing projects can be overwhelming, leading to missed deadlines, budget overruns, and compromised quality.
Solution:I take full responsibility for your project from start to finish, handling all the complexities to ensure everything runs smoothly.Outcome: Projects are completed on time, within budget, and to high-quality standards, allowing you to save costs, reduce risks, and focus on your core business activities.


Technology Strategy


Problem: Misaligned IT and business goals can lead to wasted resources, inefficiencies, and missed growth opportunities.
Solution: I assess your current IT capabilities and create a tailored roadmap that aligns your IT strategy with your business objectives.Outcome: Achieve greater efficiency, flexibility, and competitiveness by ensuring your technology investments support your long-term growth and strategic direction.

Technology Selection


Problem: Choosing the right technology can be confusing and time-consuming, often leading to costly mistakes and suboptimal solutions.
Solution: I evaluate your needs and recommend the best technology solutions, guiding you through the decision-making process with expert advice.Outcome: You get the right products, systems, and platforms that optimize operations, reduce costs, and improve customer experiences, saving you time, money, and resources.

Fractional IT Director


Problem: Small and medium-sized businesses need IT leadership but can't afford or justify a full-time IT director.
Solution: Outsource your IT leadership to ITdirector.ie for access to top-tier IT expertise without the full-time commitment.Outcome: Enjoy cost savings, scalability, and strategic IT alignment, allowing you to focus on core business activities while ensuring your IT strategy supports your overall goals and manages risks effectively.

Digital Transformation


Problem: Keeping up with the digital world is challenging, and outdated processes can hinder your business's competitiveness and efficiency.
Solution: I integrate digital technology into all aspects of your business, using tools like cloud computing, AI, IoT, and big data analytics to transform your operations and value delivery.Outcome: Your business becomes more efficient, responsive, and agile, with streamlined operations and enhanced customer experiences, positioning you to meet the evolving needs of your customers and stakeholders.
More on Digital Transformation Approach



I transform business challenges into opportunities with tailored IT solutions that meet your needs.


With over 20 years of IT leadership experience, I specialise in delivering strategies that cut costs, improve efficiency, and drive business growth. My career includes establishing and managing manufacturing facilities in Ireland and Japan, and serving as Vice-President of Information Services at Banta Corporation and Global IT Director at PepsiCo.


In these roles, I worked closely with business leaders to identify key technology opportunities, building teams and solutions that consistently delivered impactful results.
As an Independent IT Advisor, I draw on my extensive global IT leadership experience to help businesses fully realise the value of their technology investments.
I provide expert guidance on aligning technology with business goals, ensuring that IT not only supports but accelerates your business success.
My approach focuses on understanding your unique challenges and delivering practical, actionable solutions that drive measurable improvements and long-term growth.

Experience

Years CompanyRolesAchievements
2018 - Present ITdirector.ieManaging DirectorSuccessfully guiding businesses to improve operations and reduce costs through strategic technology deployments. See Testimonials Page for client success stories.
See Testimonials Page.
2005 - 2018 PepsiCoGlobal Division Plants IT Director

Co-Lead SAP Program
Led IT strategy and technology integration across global manufacturing plants in Asia, Ireland, and the Americas, directly enhancing operational efficiency and business value.
Developed the business case for a $60M+ SAP ERP programme, leading to improved decision-making and streamlined processes.
Co-led the SAP implementation from project preparation to final rollout, resulting in a prestigious PepsiCo Board of Directors award for outstanding achievement.
Established an outsourced SAP support team, driving significant cost reductions and operational efficiencies.
Partnered with plant leadership to align IT strategies with business goals, ensuring technology investments delivered maximum value.
1989 - 2005 Banta CorpVice-President IS, IT Director









Ops Plant Mgr (Japan), Mfg Mgr

QA Mgr
Developed and implemented a global supply chain IT strategy that enhanced productivity and competitiveness in a demanding market environment.
Built a robust IT organisation of over 100 staff, including 4 IT Directors, capable of delivering world-class solutions in software development, ERP, IT operations, and project management.
Managed major enterprise IT projects including ERP, systems integration, B2B solutions, and significant infrastructure upgrades, driving operational improvements and cost savings.
Contributed to the company’s strategic direction as a member of the business strategy steering committee in collaboration with Boston Consulting Group.

Set up and managed manufacturing plant operations in Ireland and Japan for leading clients like Microsoft, Apple, and SUN Microsystems, significantly improving production efficiency.
Designed and deployed ISO 9001 Quality Management Systems for multiple European plants, resulting in customer recognition awards from major clients such as Apple and Microsoft.
1986 - 1989 KostalQA SupervisorEstablished a compliant Quality Management System (QMS) for automotive standards, leveraging digital solutions to enhance quality control and operational efficiency.

Education

YearsCollegeQualificationAreas of Study
2020UCCMasters of Business Studies (Digital Transformation)
(1st Class Hons)
Expertise in cloud computing, digital innovation, and business transformation strategies. Focused on practical approaches to enhancing business efficiency and competitiveness through technology.
2004TUDMSc Supply Chain Management
(1st Class Hons)
Specialised in supply chain management, operations, and IT strategy, with a strong emphasis on aligning technology with business goals to streamline processes and drive strategic growth.

What my clients say:

==Sector: Health Care ==
It was a pleasure to work with Noel and deliver a digital transformation implementation project that involved interaction with clinicians clients customers and third party providers. It was not without its challenges but Noel managed the whole process seamlessly and excelled at communication and project management to a diverse audience throughout. I would highly recommend Noel for any implementation project and review of digital needs in an SME environment
Paula Cogan,
CEO Cognate Health


==Sector: Not for profit ==
Noel’s guidance and support throughout our review process was invaluable. We spent a number of weeks searching for a suitable expert to help us navigate the IT environment and how to get best value out of our IT infrastructure and we couldn’t have found a better person in Noel. He took the time to learn our sector and really helped to simplify and streamline our systems and management approach. He was always accessible, well-informed, and responsive to any queries that we had. We feel we got excellent value from working with Noel and would recommend him to any company.
Sarah Jane Hennelly
AACPI CEO AACPI


==Sector: B2B Retail ==
Noel took a very practical, hands-on and objective approach to helping TPI map a way forward for the business. His broad business experience and innovative methodology ensured we got to the optimal solution quickly and cost-effectively
Martin Davern
Managing Director, Top Industrial Ltd

==Sector: Business Services ==
Noel took the time to understand our culture, our clients and the ways that we did things. He worked directly with our support team to create requirements and rapidly moved into delivery. At every stage along the way has been conscious to transfer capability and knowledge while also innovating to meet our sometimes quirky requests. The analysis and diagnosis of our needs, and what was available to meet them, has meant that the build phase has been executed quickly without fuss. Implementation has been characterised by a strong focus on social process ensuring that change management has been attended to. We now have a technology platform that can grow with us, is cost effective and provides all the functions we need. We can see the status of our colleagues, the pipeline, work in progress and have a coherent and secure document platform. As a bonus we have saved on the multiple subscriptions to various other APPs that we used.
Jim Wicks
Managing Director, Cultivating Leadership


==Sector: Government Agency ==
Noel Dillane of “ ITdirector.ie “ recently completed a report for BIM, SMART NET , which explored the capacity and readiness of the key stakeholders, involved in net management, for the upcoming directives. The topic area is challenging and complex due to a number of overarching new directives and the various and often unconnected stakeholders. Noel’s experience and expertise in critically assessing the barriers and opportunities from the stakeholders perspective and his own capacity to conduct thorough research in this emerging area was a significant asset to BIM in building a comprehensive picture on the challenges facing the sector. Noels piece of work was completed as part of a multi interdisciplinary team with BIM staff, industry practioners and other consultants. Noel was extremely generous with his time, professional knowledge from other sectors and practical application which benefited the other related phases of research and studies.
Catherine Barrett
Officer, Board Iascaigh Mhara (Irish Sea Fisheries Board)


Privacy & Cookie Policy

1. Introduction
Transform Squad Ltd T/A ITdirector.ie respect your right to privacy and comply with our obligations under the Data Protection Acts 1988 and 2002. The purpose of this Website Privacy Policy is to outline how we deal with any personal data you provide to us while visiting this website. Naturally, if you are not happy with this Website Privacy Policy you should not use this website. By visiting this website, you are accepting the terms of this Website Privacy Policy. Any external links to other websites are clearly identifiable as such, and we are not responsible for the content or the privacy policies of these other websites.
2. Types of Information Collected
We retain two types of information:
“Personal Data”
This is data that identifies you or can be used to identify or contact you and may include your name, address, email address, user IP addresses in circumstances where they have not been deleted, clipped or anonymised, telephone number. Such information is only collected from you if you voluntarily submit it to us.
“Non-Personal Data”
Like most websites, we gather statistical and other analytical information collected on an aggregate basis of all visitors to our website. This Non-Personal Data comprises information that cannot be used to identify or contact you, such as demographic information regarding, for example, user IP addresses where they have been clipped or anonymised, browser types and other anonymous statistical data involving the use of our website.
3. Purposes for which we hold your Information.Non-Personal Data:
We use the Non-Personal Data gathered from visitors to our website in an aggregate form to get a better understanding of where our visitors come from and to help us better design and organise our website.
Personal Data:
We will process any Personal Data you provide to us for the following purposes:
to provide you with information on our services you may have requested;
to contact you if required in connection with your query or to respond to any communications you might send to us;
to contact you by email in relation to news, events, services, products and offers available within Transform Squad Ltd and other related third-party offerings where appropriate.
4. Disclosure of Information to Third Parties
We may provide Non-Personal Data to third parties, where such information is combined with similar information of other users of our website. For example, we might inform third parties regarding the number of unique users who visit our website, the demographic breakdown of our community users of our website, or the activities that visitors to our website engage in while on our website. The third parties to whom we may provide this information may include potential or actual advertisers, providers of advertising services (including website tracking services), commercial partners, sponsors, licensees, researchers and other similar parties.
We will not disclose your Personal Data to third parties unless you have consented to this disclosure or unless the third party is required to fulfil your query (in such circumstances, the third party is bound by similar data protection requirements. We will disclose your Personal Data if we believe in good faith that we are required to disclose it in order to comply with any applicable law, a summons, a search warrant, a court or regulatory order, or other statutory requirement.
5. Sale of Business
We reserve the right to transfer information (including your Personal Data) to a third party in the event of a sale, merger, liquidation, receivership or transfer of all or substantially all of the assets of our company provided that the third party agrees to adhere to the terms of the Website Privacy Policy and provided that the third party only uses your Personal Data for the purposes that you provided it to us. You will be notified in the event of any such transfer and you will be afforded an opportunity to opt-out.
6. Security
Your Personal Data is held on secure servers hosted by our Internet Service Provider. The nature of the Internet is such that we cannot guarantee or warrant the security of any information you transmit to us via the Internet. No data transmission over the Internet can be guaranteed to be 100% secure. However, we will take all reasonable steps (including appropriate technical and organisational measures) to protect your Personal Data.
7. Updating, Verifying and Deleting Personal Data
You may inform us of any changes in your Personal Data, and in accordance with our obligations under the Data Protection Acts 1988 and 2002 we will update or delete your Personal Data accordingly. To find out what Personal Data we hold on you or to have your Personal Data updated, amended or removed from our database, please email us at noel@itdirector.ie. Any such data subject requests may be subject to a prescribed fee.
8. Changes to the Website Privacy Policy.
Any changes to this Website Privacy Policy will be posted on this website so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If at any time we decide to use Personal Data in a manner significantly different from that stated in this Website Privacy policy, or otherwise disclosed to you at the time it was collected, we will notify you by email, and you will have a choice as to whether or not we use your information in the new manner.
9. Cookies
We use a number of different cookies on our site and we operate an ‘implied consent’ policy, meaning that we assume you are happy with this usage. This can be changed by disabling or deleting the cookies, or using your browser’s anonymous usage setting (e.g. “Incognito Mode” in Google Chrome). For further information on how to manage and opt-out of cookies please visit: www.aboutcookies.org
First Party Cookies: These cookies are set by this website directly and include web analytics tools like Google Analytics which are used to collect anonymous information about how users browse the site. This cannot be used to identify personal information (e.g. name or address).Certain cookies are deemed strictly necessary to the working of the website. For brochure sites and ecommerce sites a session cookie is necessary for remembering your log-in for you, whether you are a registered user or not or remembering what has been put in the shopping basket. If this cookie is disabled it will disrupt the functionality on the site.Third Party Cookies: These cookies are set on your machine by external websites whose services are used on this site. Cookies of this type include the social network content sharing buttons across the site (e.g. Youtube and Facebook). To facilitate the implementation of these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of our website which we do not control and cannot access. You should check the third party websites for more information about these cookies.Transform Squad Ltd T/A ITdirector.ie
noel@itdirector.ie
+353 (0) 87 8377347


Contact Me:

If you'd like to explore a potential opportunity, feel free to email or call me.

Noel Dillane

Address
ITdirector.ie, Cork, Ireland.
Mobile: + 353 87 8377347
Email: noel@ITdirector.ie

Alternatively complete and submit this form and I will get back to you quickly:


Digital Transformation Service

Unlock the Benefits of Digital Transformation for Your Business including:

Boosted Efficiency:
With the right digital tools, you can automate and streamline your processes, saving time and cutting down on the resources needed to get tasks done.

Better Customer Experience:
Digital Transformation allows you to offer more personalised and convenient services, leading to happier customers who are more likely to stay loyal to your business.

Increased Flexibility and Innovation:
Embrace digital technologies to quickly adapt to market changes and customer demands, and to swiftly develop and launch new products or services.

Valuable Data Insights:
Use digital tools to collect and analyse data, giving you deeper insights into customer behaviour, market trends, and your business’s performance.

Competitive Edge:
Stand out from the competition by offering unique services or experiences that are hard to copy, giving your business a distinct advantage.

Actions & Deliverables at each stage:

Step 1.

Prepare for the Journey

(Setup for Success)

Actions

  • Define what you want to achieve, set clear goals, and agree on the budget.

  • Choose key team members who will guide and approve the project.

  • Gather essential information about your business processes, current IT setup, budgets, and service providers.

  • Create a simple project plan outlining tasks, team roles, and what resources you'll need.

  • Present the plan to your team to ensure everyone is on the same page.

Deliverible

  • Make sure everyone understands what’s needed and what the expected outcomes are.

  • Set up the project for a strong start, ensuring a smooth and effective execution.

  • Gain support from leadership to keep the project on track.

Step 2.

Where are we today?

(Assess current Capabilities)

Actions

  • Communicate with key staff involved in the assessment.

  • Gather and review IT data to understand your current setup.

  • Conduct surveys with users and interviews with key business process owners.

  • Interview key executives to explore strengths, weaknesses, opportunities, and threats (SWOT).

  • Identify your main business goals.

  • Prioritise the findings to focus on what matters most.

  • Present and align these insights with your core team.

Deliverible

  • Identify key employees who will support the assessment process.

  • Receive a detailed report outlining the main challenges, gaps, and opportunities in your current IT setup.

  • Get a prioritised plan that addresses the most critical IT challenges and opportunities, tailored to your business needs.

Step 3.

Where do we need to be?

(Envision the Future)

Actions

  • Review current trends (like market changes, technology, and industry shifts) to identify key opportunities for your business.

  • Combine insights from the previous steps to visualise your ideal future state.

  • Conduct a gap analysis to understand where improvements are needed in people, processes, technology, data, and governance.

  • Explore different scenarios and strategic options, estimating the potential value, costs, and complexity of each.

  • Develop a clear roadmap with budgets and resource needs to guide your business toward its goals.

Deliverible

  • A clear strategy tailored to your business that uses technology to improve operations and support growth.

  • A practical 3 to 5-year IT roadmap that outlines steps to achieve your business objectives.

  • Leadership backing for the necessary resources and budget to implement the plan.

Step 4.

How do we get there?

(Plan benefits & delivery)

Actions

  • Develop a programme plan, including initial proof of concept or minimum viable product (MVP).

  • Create detailed project plans for each initiative.

  • Prioritise solution requirements based on previous insights.

  • Select the best solutions and providers that meet your needs.

  • Outline the costs and benefits of each option.

  • Present clear recommendations.

  • Obtain sign-off from your leadership team to move forward.

  • Signoff from steering team

Deliverible

  • A comprehensive programme and project plan to guide your actions.

  • Confirmation of the chosen solutions and providers.

  • A solid business case outlining expected benefits.

  • Approval of the budget and resources needed to implement the plan.

Step 5.

Navigate the Route

(Deliver the benefits)

Actions

  • Manage the overall programme and individual projects to keep everything on track.

  • Secure both external and internal resources needed for successful delivery.

  • Develop and implement stakeholder engagement plans to keep everyone informed and involved.

  • Track risks and issues to address potential problems before they impact the project.

  • Schedule tasks and manage timelines to ensure timely delivery.

  • Monitor the budget and track benefits to ensure you’re getting the expected return on investment.

Deliverible

  • Comprehensive programme and project management plans.

  • A clear project charter outlining the project’s purpose and scope.

  • Stakeholder management plans to keep all key players engaged.

  • A tracker for risks and issues to manage uncertainties.

  • Detailed schedule and task plans to guide the work.

  • A budget and benefits tracker to monitor costs and gains.


Project Management Service


My project management services provide clients with access to expertise, flexibility, cost savings, improved project outcomes, reduced risk, and the ability to focus on their core business activities.
There are several benefits to my project management services, including:

Access to Expertise:
I bring a wealth of knowledge and skills to the table. I have experience in managing projects across various industries and can bring new ideas and approaches to project management.
Flexibility:
My PM services are flexible, allow clients to engage on an as-needed basis. Clients can engage me for a specific project or for a longer-term arrangement, depending on their needs.
**Cost-Effective: **
My PM services are often more cost-effective than hiring a full-time project manager. Clients only pay for the services they need, and they don't have to provide benefits or other employment-related costs.
Improved Project Outcomes:
I bring a structured and disciplined approach to project management. I can help to ensure that projects are completed on time, within budget, and to the required quality standards.
Reduced Risk:
I can help to mitigate project risks by identifying potential issues early and implementing appropriate risk management strategies.
**Focus on Core Business:
**Clients can focus on their core business activities and leave project management to the experts.


Technology Selection Service


I can help you make the right technology decisions for your business, saving you time, money, and resources in the long run.
This will provide a number of benefits, including:Expertise and Experience:
I have the expertise and experience needed to evaluate different software solutions and make recommendations based on your specific needs. I can provide insights and recommendations that you may not have considered on your own.
Time Savings:
Selecting the right software for your business can be a time-consuming process. I can help streamline the process by doing the research, evaluating the options, and providing recommendations. This can save your team time and resources, allowing them to focus on other priorities.
Cost Savings:
Making the wrong software choice can be expensive. I can help you avoid costly mistakes by ensuring that you choose software that is the best fit for your business needs. This can help you save money in the long run by avoiding the need to switch to a new system or invest in additional software to fill gaps.
Increased Efficiency:
The right software can streamline your business processes and increase efficiency. I can help you identify the software that will have the greatest impact on your business, and help you implement it in a way that maximises the benefits.
Objective Perspective:
I can provide an objective perspective on your business software needs. I am not biased towards any particular software solution and can help you evaluate the pros and cons of different options without being swayed by marketing hype or vendor bias.


Technology Strategy Service


I can help you align your technology investments with your business goals and achieve greater efficiency, flexibility, and competitiveness.
Benefits of my Technology Selection Service include:Expertise and Experience:
I have the expertise and experience to help you develop a comprehensive IT strategy that aligns with your business objectives. I can provide insights on the latest technologies and best practices, and help you identify the most effective ways to leverage technology to support your business goals.
Objective Perspective:
I can provide an objective perspective on your IT needs, helping you identify opportunities for improvement and areas where you may be overspending or underinvesting. I can also help you assess the strengths and weaknesses of your current IT systems and provide recommendations for improvement.
Cost Savings:
An IT strategy developed with me can help you optimise your IT investments and reduce unnecessary spending. I can help you identify cost-effective solutions that meet your business needs and reduce waste.
Increased Efficiency:
A well-designed IT strategy can help you streamline your business processes and increase efficiency. I can help you identify the most effective IT solutions for your business and help you implement them in a way that maximises their benefits.
Scalability:
I can help you develop an IT strategy that is flexible and scalable, allowing you to adapt to changing business needs and technology trends. This can help you stay competitive and ensure that your IT investments continue to provide value over time.
**Focus on Core Business: **
By partnering with me to develop your IT strategy, you can free up internal resources to focus on core business activities. This can help you avoid the distractions and complexities of IT management and ensure that your business is operating at peak efficiency.
Please see here for further details on:
My Digital Transformation Process


IT Director Service


IT Director as a Service (ITDaaS) is a model where businesses outsource their IT leadership to ITdirector.ie.
IT Director as a Service can provide businesses with access to high-level IT expertise, cost savings, scalability, strategic alignment, risk management, and the ability to focus on core business activities.This model can provide a number of benefits, including:Access to Expertise:
Businesses get access to an experienced IT leader who can provide guidance and direction on a range of IT issues. This can be especially beneficial for small and medium-sized businesses that may not have the resources to hire a full-time IT director.
Cost Savings:
Outsourcing IT leadership can be a cost-effective way to access high-level IT expertise without the cost of hiring a full-time IT director. It also provides businesses with flexibility, as they can adjust their level of service as their needs change.
Scalability:
I offer scalability, allowing businesses to ramp up or down IT leadership as needed. This is especially important for growing businesses that may not know what their future IT needs will be.
Strategic Alignment:
I help ensure that a business's IT strategy aligns with their overall business strategy. This will help to maximise the value of IT investments and improve the overall performance of the business.
Risk Management:
I help businesses manage IT risks, including security, compliance, and data protection. This will help to protect the business and its customers from the negative impacts of a cyber attack or data breach.
Focus on Core Business:
By outsourcing IT leadership businesses can free up internal resources to focus on core business activities. This can help to improve productivity and profitability, as well as enhance the customer experience.